ABSTRACT

Traditional donations, revolutionary social entrepreneurship What was really new in the Chinese reaction to the earthquake, and what was not? Although the sheer scale of the domestic donations that poured in after the earthquake was impressive and moving, the Chinese citizens who gave money were engaging in behavior that was quite traditional. The vast majority of earthquake donations were channeled through the Chinese government, for example through the state-controlled Chinese Red Cross. This type of giving has a long history in China, stretching back at least 1000 years to the Song Dynasty (960-1279).14 These charitable practices assume that the government holds the primary responsibility for dealing with social problems. However, in times of disaster, the state can call upon its people to donate resources to help it carry out its duties. In imperial China, usually only state officials and wealthy elites were expected to contribute.15 However, this changed after the 1949 Communist Revolution with its ideology of egalitarianism and mass action. Now everyone was expected to reach into their pockets when catastrophe struck. By 2008, patriotic citizens were accustomed to donating money when earthquakes, floods, famines, or typhoons harmed any part of China. The most obvious precursor to the 2008 Sichuan earthquake was the Tangshan earthquake, which struck on July 28, 1976, just a few weeks before the death of Mao Zedong. China has the unfortunate distinction of being the site of many of the deadliest earthquakes in recorded history. Tangshan is usually ranked number two on this list, with a death toll that probably exceeded 650,000 (although the Chinese state reported an official death toll of only 240,000).16 The Chinese government rejected all offers of international aid and insisted on selfreliance. It deployed the People’s Liberation Army and called on citizens for donations. Almost every province and autonomous region in China sent rescue and medical teams to Tangshan. Chinese people all across the country responded with cash contributions. Afterward, these patriotic efforts were celebrated by the state-controlled media, for example with the not-so-subtly titled book: After the Tangshan Earthquake: How the Chinese People Overcame a Major Natural Disaster.17 Hua Guofeng, Mao’s hand-picked successor, insisted that “socialist principles had been the key to handling the disaster.”18 Therefore, when Chinese citizens gave money to earthquake relief efforts in 2008, they were following a familiar tradition – even if some of them were texting contributions over mobile phones rather than dropping cash into collection boxes. The biggest difference between 1976 and 2008 was the scale of the response, both emotionally and financially. In 1976, people read about the earthquake in newspapers or heard about it over state radio. They donated the equivalent of pennies and dimes because that was all they had to spare. In 2008, the nation sat riveted in front of televisions and computer screens for weeks, experiencing by video all the tragedy, heartbreak, and heroism in real time, 24/7. Office workers snuck online at work to stream videos of the latest rescue efforts. At banks, restaurants, and shops, TVs broadcast live coverage on touching human interest stories to customers. Online forums were constantly updated with

news and commentary about the earthquake relief efforts. A good friend from Harbin said ruefully to me, “It’s getting ridiculous. For two weeks, all I’ve done is sit in front of a television or a computer and cry.” (This statement also accurately described my own life at the time.) When people wanted to channel these powerful emotions into donations, they had a lot more money available to give than they did in 1976. By 2008, China had been experiencing an economic boom for three decades, and it had one of the highest savings rates in the world.19 The members of China’s new middle class could contribute hundreds and even thousands of dollars and the wealthy could donate much, much more. Yet, by 2008, China was experiencing something that had not existed in 1976: social entrepreneurship. Like business entrepreneurs, social entrepreneurs are leaders who seek out opportunities to unleash potential through innovative action.20 In 1976, Tangshan’s “volunteers” were soldiers and workers deployed by the state. But by 2008, there were many Chinese citizens who no longer believed that the state should be responsible for everything. Instead, they designed their own strategies of action. Among these self-directed citizens, some rose to leadership and took charge of organizing volunteers, coordinating donations, setting up online directories for those seeking survivors, and many other tasks. In contrast to the obedient volunteers of the Tangshan era, they were selfmotivated, independent, and creative. In Sichuan, social entrepreneurs found ways to release the potential trapped in the national surge of goodwill and sympathy, converting it into action to the benefit of suffering victims. They worked with overwhelmed local governments and helped to develop networks to coordinate the efforts of domestic and foreign NGOs with state organizations, businesses, and informal volunteer groups.21 Chinese social entrepreneurship was not born in the rubble of the Sichuan earthquake – it had been on the rise for over a decade. Even so, it was still a relatively new phenomenon. In the early 1990s, there were barely any Chinese nongovernmental organizations working on social problems.22 After 2000, the number of social entrepreneurs starting NGOs rose precipitously.23 By 2016 there were over 660,000 organizations registered with the government,24 and researchers have estimated that there were two to eight million additional unregistered organizations.25 Although the higher estimates no doubt included organizations such as student clubs or village committees, many NGOs were focused on alleviating social problems. For Chinese social entrepreneurs starting NGOs, the most popular areas have been the environment, education, the disabled, women’s issues, community development, and healthcare.26 The 2008 Sichuan earthquake had simply revealed to the rest of the world a social movement that had been growing at a rapid pace in China since the turn of the millennium. Instead of passively assuming that social problems were the responsibility of the state, a significant number of Chinese citizens were rising up and taking action. These social entrepreneurs insisted that it was their role to lead rather than to follow. They believed that their country required their ingenuity in order to come up with viable solutions to transform society for the better. Where did they come from? What does the rise of social entrepreneurship mean for China?