chapter  7
8 Pages

Art fairs

WithJeffrey Taylor

The Paris Salon, named for the Salon Carre where the early shows were held, became the big once-a-year exhibition of contemporary art. Other smaller art centers would imitate the model: the Royal Academy shows in London, the Glaspalast Exhibitions in Munich, as well as the Art Unions that would then be followed by organizations that aspired toward national artist representation, such as the National Academy of Design in New York. A new model was established in 1895 in Venice, though it would only emerge into its current noncommercial format after reforms made between 1968 and 1973. In this way, the noncommercial art fair adopted the lessons of the commercial market: that a single despot can more effectively organize a coherent exhibition than a committee. A satellite fair try to locate itself as close to the main fair as possible, but they may also seek out less-refined locations, as well.