In recent years, socio-cultural researchers have paid increasing attention to the emotions, feelings, and pleasures of physical activity. This discussion has expanded beyond the psychological examinations of individual mood states to include emotion as an integral, yet much neglected aspect of the socio-cultural analysis of the formation of physically active selves. “Affect” was also a central aspect of Deleuze’s rhizomatics. Although it escapes a singular definition, affect in this context should not be simply equated with emotion. In this chapter, I examine the possibilities of the “affect” of physical activity to increase opportunities for diversity in the culture around us.