ABSTRACT
In addition to analytic insights that can emerge from being attentive to transmedia storytelling, it is equally important for the analyst of such materials to address their multimodal nature. Recognizing the roots of musical multimodality in, for instance, the work of The Beatles, Pink Floyd, or David Bowie, it is important to recognize the degree to which contemporary musical artists are increasingly mobilizing new digital technologies and social media platforms to build transmedia and multimodal narratives. The Raven That Refused to Sing is a multifaceted material development of a concept album in which the individual materials and media work together to illuminate the stories being told. Herman's elements of narrative call upon the analyst to discover how the discursive contexts, event sequencing, world making/disruption, and subjective experiences are communicated in and through the different levels of the transmedia story.
