ABSTRACT
Research today tells that, on an average day, more people are interested in the weather than any other single news story. A severe weather warning should be broadcast as soon as it is known and repeated at regular intervals. Absent unusual meteorological conditions, stations generally use weather as the main draw for the second quarter hour of the newscast. Research also tells that sports is of interest to a minority of the audience, and the most serious sports fans now get their sports news from a myriad of options, including online, mobile or cable/satellite/telco. Some sports reporters, concerned about the potential difficulties in covering people who are unhappy with the reporter, tend to shy away from controversy or criticism. The seemingly straightforward delivery of sports scores poses one of the biggest challenges. Radio sports tends to concentrate on play-by-play and scores.
