ABSTRACT

Broadcast news writers have three choices: get the issues cleared up, drop the part they did not fully understand or drop the story, if there is something in the story they did not understand. A story that is broadcast because of its importance, newsworthiness or usefulness will most often demand a fairly straightforward lead. Generally, after an appropriate lead, telling stories chronologically will be easiest on the audience. Every story should be able to stand on its own, as if it were the first time the audience ever heard about the subject. Some people will always want more detailed information about a given story. Within stories, transitions help the audience understand the story better by drawing connections and improving the flow. The three biggest problems in storytelling are inaccuracy, confusion and not answering logical questions. Make the writing more interesting by at least some variation in sentence length and structure and use transitions to smooth out the writing.