ABSTRACT
Shopping centres are very much focused on the combination of shops and facilities for getting people to stay. Attracting people remains a challenge. There have to be constant innovations with regard to experience and inspiration. The market will as a consequence change to one with shops, shopping centres and products all based on demand. The place of shops in the future will have to be carefully examined once again, along with what advantages shops can offer. This is a challenge for marketing. Media Markt also had an aggressive price strategy, which helped it become the market leader in the Netherlands. Recently, Media Markt switched to a hybrid retail model by promoting the webshop alongside the shop, and integrating the Internet within the physical shops. Amazon employs a similar strategy, based on a long-term vision to break open markets with low prices, optimal service and a great deal of knowledge of customers' buying behaviour.
