ABSTRACT
In the physical world, the choice to be made involves the location and the shop. If the customer has little time people may prefer to shop close to home, but if time is not an issue, they might make a different choice. Choices are made more quickly on the Internet thanks to the speed in which information can be sought and retrieved. Personal motives for searching for particular information and a particular product are what implicate the Internet as part of the buying process. Overnight, the smartphone has come to form an integral part of the physical buying process, a hybrid buying process. For retailers, the challenge knows how technology Internet in particular can be applied to support physical shopping. In physical shopping, there is certainly a difference in price association between fun shoppers and rational shoppers, but this difference is not evident on the Internet. This means that hedonic Internet user, in search of inspiration and price-conscious.
