ABSTRACT

A website homepage provides the first impression of a company online and illustrates the website navigational structure and available information. This chapter looks at the website authoring software that is in popular usage. The homepage is the front entrance to a company online, providing a visitors first impression, and can range in size from one page to complicated structures and databases. whilst visualising and drawing the website design process for Corporate Design Triangles, it became apparent that in reality homepage designs were a pick and mix of text and image, both static and dynamic, selected by the designer to communicate a corporate story, Digital media creates a wide range of content possibilities logos, text, photographs, videos, clip art, sketches, icons and sound. A website as a designed communication of corporate brand requires selection of the best graphic design elements and assembling them so that the resultant emergent impression meets the company's specification and the stakeholders and users requirements.