ABSTRACT
This chapter focuses on the concepts of wellbeing and quality of life as intuitively understood generic terms relating to a wide variety of ideas on what constitutes a well-lived life'. It considers the case study of a contentious place-shaping project in north east England focussing on the discursive framings of wellbeing used by policy makers involved. There is a need to understand in much more depth the relationship between wellbeing, place and deprivation in the context of a mixed community policy approach. The chapter focuses on how these relationships were understood by policy actors who were responsible for a controversial regeneration project, which involved the proposed demolition of a social housing area to create a sustainable mixed community. The chapter discusses how wellbeing and quality of life was conceptualized in place-making discourses by key policy actors and describes the influence of new discourses of subjective wellbeing.
