chapter  7
Commercial Signage and Building Design: Positive and Negative Factors
Pages 38

This chapter analyses user perception and evaluation of commercial streets in terms of the aesthetic dimensions of beauty and interest, and the physical aspects of order, colour variation, and complexity. The aim here is to identify if there is a relationship between commercial street facades chosen as the best (streets 1, 2 and 3) and the worst (streets 5 and 6) in terms of appearance and user perception and evaluation of (i) beauty, interest, order, colour and complexity, (ii) variation of commercial signs and buildings, (iii) number of commercial signs and percentage of building facades covered by these media, and (iv) relationship between the aesthetic composition of commercial signage and building facades. Street 4 stays out of this chapter as it was not classified as the best or the worst street by users.