ABSTRACT
When thinking about new value, we must first accept a period of questioning everything and reframing our understanding of what is now of value to people first, and to organizations second. Objects have specific value to individuals for specific reasons, and they have a potential general value to the network for different reasons. Traditionally, objects allow individuals to make manifest their value thus contributing to increasing the social capital of the network. By examining the relationships of objects, people and spaces under the concept of Duality, we expand our understanding of the emerging potential of Link-Enabled ecologies as behavior platforms, and we gain a better understanding of the possible value that can be created for the monetization of these platforms. The Internet of Things will forge new links between objects or spaces in proximity to each other, creating new forms of social capital.
