chapter
6 Pages

Introduction

This chapter discusses a similarities and differences between old mass media business models and new digital network models. It has largely taken the vantage point of value production, especially the organisation of production and the business models connected to this organisation. The chapter discusses some of the new business models that are adopted or tried out. These will be contrasted with older business models, and an analysis will be done on the relationship between the new and the old business models. The new business models of digital media can be considered a mix of the forms of mass communication and interpersonal communication like the phone and the mail service. As a mobile user this naturally open for new communication possibilities, and surely few smartphone users would argue that the gadget has not changed mobile behaviour. With freedom comes its dialectical opposite, however, in new forms of surveillance.