The rapid urbanization process in China has posed significant threats to land resources not only in quantity but also in quality. In the peri-urban areas of Chinese cities, the pressures from urban sprawl have resulted in scattered construction lands mixed with cultivated lands. This highly inefficient use of rural construction, especially in peri-urban areas, has been identified as a major problem and, consequently, rural land consolidation has been increasingly considered as a priority for reaching more sustainable rural planning outcomes. Based on the existing experiences of land ticket reform, this chapter argues that market-based land ticket represents a promising approach to China’s rural land consolidation practises and should be allowed to be used in a wider scope. However, reform of the existing land ticket and rural land consolidation processes is also needed to ensure better results. A perspective from participative and collaborative planning will shed light on how to achieve this outcome.