ABSTRACT
In the UK’s main financial enclave, the City of London, Gerrnan transnational businesspeople construct a social environment suitable for their global financial activities through strategic self-presentation. Although this process may seem to define a solidary business culture based on particular connections to their home and host countries, however, a closer examination reveals that not only is there more of a degree of transnational affiliation between them, but that it is impossible for them to define their culture through strategic self-presentation without engaging with those of other groups, or without acknowledging elements of cultural diversity among German transnational businesspeople themselves.
