ABSTRACT

The case of German transnational businesspeople in and around the City of London, taking into account their networking activities, their roles in the City, their activities as MNC employees ant their uses of communications media, thus confirms our initial hypothesis that culture in transnational businesses is a more complex and dynamic concept than most of the literature on the subject would suggest, and that the changes within it are driven at least in part by the self-presentation of individuals and groups. Building upon this, I would propose that the individuals concerned do not form a single “culture,” affiliated with a particular national or transnational social entity, but that they are a part, or several parts, of an emerging “transnational capitalist society,” incorporating more national and more global business cultures in a complex, ever-changing system of linked relationships.