chapter  12
16 Pages

Transforming Marketing into Community Building

A keynote of our transpersonal orientation is a correlation between the personal (self), the organizational (enterprise) and the communal (society). Marketing, as such, is a distinctly depersonalized, organizational function; in that guise, it is taught on hundreds, if not thousands, of MBA and business studies programmes. In depersonalized isolation, though, it is cut off from physical and human nature, which, in this ‘southern’ instance we align with natural and social reciprocity.