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Tradition and Innovation in English Retailing, 1700 to 1850

DOI link for Tradition and Innovation in English Retailing, 1700 to 1850

Tradition and Innovation in English Retailing, 1700 to 1850 book

Narratives of Consumption

Tradition and Innovation in English Retailing, 1700 to 1850

DOI link for Tradition and Innovation in English Retailing, 1700 to 1850

Tradition and Innovation in English Retailing, 1700 to 1850 book

Narratives of Consumption
ByIan Mitchell
Edition 1st Edition
First Published 2014
eBook Published 24 February 2016
Pub. location London
Imprint Routledge
DOI https://doi.org/10.4324/9781315550398
Pages 240 pages
eBook ISBN 9781315550398
SubjectsHumanities
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Mitchell, I. (2014). Tradition and Innovation in English Retailing, 1700 to 1850. London: Routledge, https://doi.org/10.4324/9781315550398

Three decades of research into retailing in England from the seventeenth to nineteenth centuries has established a seemingly clear narrative: fixed shops were widespread from an early date; 'modern' methods of retailing were common from at least the early eighteenth century; shopping was a skilled activity throughout the period; and consumers were increasingly part of - and aware of being part of - a polite and fashionable culture. All of this is true, but is it the only narrative? Research has shown that markets were still important well into the nineteenth century and small scale producer-retailers co-existed with modern warehouses. Many shops were not smart. The development of modern retailing therefore was a fractured and fragmented process. This book presents a reassessment of the standard view by challenging the usefulness of concepts like 'traditional' and 'modern', examining consumption and retailing as inextricably linked aspects of a single process, and by using the idea of narrative to discuss the roles and perceptions of the various actors in this process - such as retailers, shoppers/consumers, local authorities and commentators. The book is therefore structured around some of these competing narratives in order to provide a richer and more varied picture of consumption and retailing in provincial England.

TABLE OF CONTENTS

chapter |12 pages

Introduction

part |2 pages

Part I Traditional and Dynamic: Retailing c. 1700–1820

chapter 1|22 pages

Basic Goods at a Fair Price: The Morality of the Market

chapter 2|24 pages

Pillars of the Community: ‘Traditional’ Urban Retailers

chapter 3|22 pages

On the Margins: Itinerant Traders and Neighbourhood Shopkeepers

part |2 pages

PART II Disturbing Influences: Luxury, Novelty and Fashion

chapter 4|12 pages

Competing Narratives: Consumption and Contentment

chapter 5|16 pages

A Fashionable Assortment: Retailing and Polite Society

chapter 6|14 pages

Showing Off: Consuming and Collecting

part |2 pages

PART III Retailing, Consumption and Modernity: Adaptation and Innovation c. 1820–1850

chapter 7|24 pages

The Triumph of Commerce: The Changing Face of Retailing c. 1820–1850

chapter 8|18 pages

Civic Pride: Market Halls

chapter 9|12 pages

Conclusion: Everybody’s Story

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