ABSTRACT
This chapter examines the key rhetoric that have been put forth within the European Union over the last few years aimed at the improvement in the quality of life of all its citizens but also at enhancing the Union's competitive position in the global arena. The importance of tourism within the EU was heralded with the creation of the Tourism Advisory Committee in 1986 and the subsequent designation of 1990 as European Year of Tourism. However, Campbell admits that the goal of economic growth requires a modicum of regulation 'to conserve those resources for present and future demands'. A female political refugee from Afghanistan or Somalia arriving in Malm with limited language and formal education skills is unlikely, at least initially, to have much say in choosing a job. The existence of illegal workers within many European environments suggests the likelihood that these individuals lack protection from any local, national, or EU-level directives.
