ABSTRACT
In tourism, heterogeneous services are primarily spread and commercialized through the communication of information. Herein it is applicable that in everyday life information concerning the issue of »travelling« is almost permanently received in either a conscious or unconscious way and – above all – it is the immediacy, approachability and reliability of these pieces of information that influence the successful commercialization of products in tourism in a positive or negative way (Faby 2004a).
