chapter  9
12 Pages

Communication – the Key to Third Generation Leadership

The Third Generation Leadership environment that is emerging with the increasing power and demands from Gen Y requires that we find a Third Generation Leadership approach to this whole issue of meeting the market's expectations relating to growth and profitability. A Third Generation Leader will operate from his or her brain's blue zone of control. This will allow full engagement with everyone involved and enable new and creative solutions and approaches to be developed. Then by trusting people to actually implement what they have worked on developing, their commitment and competence will be harnessed towards achieving what needs to be done. Business operations conducted under a Third Generation Leadership framework have the potential to be the most innovative, creative, exciting and profitable organisations possible teams can operate as they are supposed to. And, as New-way showed, this transformation can occur in a very short time providing the organisation's leadership is committed to the change.