The Television Entrepreneur: Representations and Role Models
This chapter shows how respondents make sense of the term entrepreneur and its associated characteristics before looking at the relationships between understandings of televisual discourses, the position of entrepreneurship in the everyday lives of our focus group members and entrepreneurial narratives. It investigates debates around the importance of role models in shaping patterns of behaviour amongst audiences before considering this in relation to representations of gender in business entertainment formats. Social enterprises were defined by respondents as having a different agenda in business because they are not all about the balance sheet and instead harness entrepreneurial skills for social ends. The UK has more and more role models of entrepreneurs that have done extremely well and it all seems very accessible and this is where television comes in. The issue of gender representations on business related programmes raised some contrasting views across the focus groups.