ABSTRACT
This chapter focuses on the celebrity entrepreneur and the television and media industries in the United Kingdom. It also focuses on the understanding both the role played by key business celebrities in converting their media capital into various forms of political capital. Davis and Seymour argue that, As societies become more mediated so the elevation of public figures is increasingly linked to their ability to generate a positive public profile through the mass media. The chapter argues that growing use of celebrity business endorsement is indicative of recognition that most senior ministers in the United Kingdom are professional politicians with little or no real life business experience. Rachel Elnaugh was the first female entrepreneur to appear on Dragons' Den, a situation that afforded her a certain cachet within the public's consciousness. For most of the Dragons, their media profile is controlled by key public relations agencies.
