Slovene Food Consumption in the Twentieth Century – From Self-Sufficiency to Mass Consumerism

The Americanization of the British food market was accentuated by widespread advertising in cinemas and die broadcasts of commercial radio stations. In 1939, Britain was an advanced industrial economy with a complex food chain in which raw materials were extensively modified by food processors and refiners. The food-rationing scheme which followed in the spring of 1940 was based largely on shipping capacity rather than nutritional advice. Sir Jack Drummond formulated a model of dietary change in The Englishman's Food which has relevance to the post-war resumption of choice. In post-war Britain, the food industry's new products benefited from advances in low-temperature technology and other new scientific discoveries which were applied to food processing. Under conditions of stable prices and safe food, British consumer behaviour followed Drummond's model, both by eating more and by increasing their consumption of the more expensive animal products that contemporary nutritional advice explained was essential for health and growth.