The Academic and Expert Perspective – Best Practice Cases Best Practice Case 16: Research by Professor C.B. Bhattacharya on

Professor C.B. Bhattacharya is an eminent academic expert on the effectiveness of CSR communication. Over the past fifteen years he has conducted quantitative research and published a number of papers on the subject. His recent paper (with Shuili Du and Sankar Sen), entitled ‘Maximising Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication’,1 is the focus of this slightly different ‘case study’.2