ABSTRACT
Many students who take journalism classes are preparing for careers in fields other than newspapers, magazines, radio, TV or the internet. Rather than writing or editing news, many of them will make a living writing press releases or advertising copy, and some will edit books. Public-relations practitioners and corporate communications specialists are called on almost daily to write and edit news releases. Advertising and public-relations jobs, even starting ones, tend to pay much more than comparable media jobs. The one thing people hiring for public-relations positions insist on is good writing skills. The media depend on the professionals who create advertising to bring home the revenue that pays the bills. Both the advertising illustration and the headline are designed to catch the reader's attention quickly. Like online journalists, broadcast advertisers must learn to work with all forms of communication— the written word, graphics, audio and video.
