ABSTRACT
This chapter examines the importance of good internal communications and goals of employee communications. It explores the employee communication using the cultural web of an organization and the qualities needed to be a good practitioner in this field. A successful internal communications strategy is to make sure that any cultural issues are taken into account before new internal communications initiatives are introduced. In addition, the methods used must be led by the requirements of the employees themselves. The examples provided in the chapter shows that as well as having beneficial effects on staff commitment to the organization, good internal communications can have wide-ranging effects on relationships with other stakeholders. Most literature in this employee communication stresses that good communication leads to better staff performance, emphasizing the needs of the organization. Management often tries to show an interest in employees' concerns by organizing attitude surveys and suggestion schemes.
