ABSTRACT
This chapter focuses on film tourism, the popular culture tourism phenomenon. The concept of film tourism relates to tourism induced directly or indirectly by a tourist destination being viewed on film or TV. Films, film products, and following film tourism are all examples of popular culture as well as being phenomena related to culture in general. The chapter approaches stakeholder theory in relation to destination development projects and more specifically film tourism development projects and its stakeholders. Even though there are many different stakeholders addressed, it is often regarded to be the destination management organization (DMO) that is in charge of the planning and marketing of a destination. It is the DMO that is considered to have the power as well as the resources to drive the process of tourism development and marketing. The chapter analyzes a film tourism INTERREG project, one of several EU-funded projects, with its different collaborations and motivations.
