ABSTRACT

This edited collection brings together scholarly works of both a theoretical and empirical nature to critically analyse the forms and functions of the contemporary celebrity activist and to examine how these intersect with the political economic structures in which celebrity activists operate.

Collectively, the volume illuminates some of the inherent tensions between the ethos of solidarity and compassion that the celebrity activist works to generate on the one hand and the processes of corporate sponsorship and discourses of individualism upon which the celebrity often depends, on the other. By offering empirical case studies that situate instances of celebrity activism within specific political contexts, the collection highlights how celebrity activism intersects with some of the underlying structures of gender politics and political discourses such as neoliberalism. In addition, the volume discusses how the tensions between, for example, individualism and solidarity can raise important questions about the authenticity of individual celebrity activists and how individual celebrity activists work, with varying degrees of success, to obfuscate such tensions and obscure the potential contradictions of their work.

This book will be of great interest to students and academics within the fields of politics, international development, political communication, social movements, activism studies, and celebrity culture.

chapter 1|18 pages

Introduction

“Getting busy with the fizzy” – Johansson, SodaStream, and Oxfam: exploring the political economics of celebrity activism

chapter 3|16 pages

Funded by philanthropy, founded for activism

Nobel Peace Prize laureates and their organisations’ political endeavours

chapter 4|15 pages

The value-form of persona

Celebrity scandal, activism, and commodities

chapter 5|19 pages

‘Bring back our girls’

Social celebrity, digital activism, and new femininity

chapter 6|15 pages

Promoting peace and coffee pods

George Clooney, Nespresso activist

chapter 8|19 pages

Co-opting the ‘Losers’

Bob Geldof and neoliberal activism after the financial crisis

chapter 9|17 pages

Authentic activism

Challenges of an environmental celebrity

chapter 10|15 pages

Celebrity activism and revolution

The problem of truth and the limits of performativity