ABSTRACT
In 2004, Newspaper Research Journal attempted to tackle the difficult confluence of journalism quality and business success. After Greg Halling left the Elkhart Truth, he moved west to again rebuild a newspaper with great community journalism suited for the 21st century. In the NJR issue 'Good Journalism, Good Business', Rosenstiel and Mitchell examined 1987 Inland Press Association data involving dozens of newspapers, in an attempt to locate indicators of newspaper quality and the outcomes of quality. Interviews with nearly 100 newsroom journalists revealed a growing concern that the reduction in staff and increase in work demands was depleting the quality of journalism. The 2013 State of the News Media report revealed that 31 percent of news consumers had abandoned a particular news outlet 'because it no longer provides the news and information they had grown accustomed to'. Newspaper journalists have always assumed tremendous responsibility when developing news content.
