ABSTRACT

Globalization by the early twenty-first century did not include actual global youth movements directed toward protest or agitation. During the late 1960s and early 1970s, ironically just before full-bore globalization, a hint of an international youth protest movement emerged. Political globalization worked unambiguously toward the modern model: the international agencies wanted better health, lower birth rates, legal protections for children, less or no work, and heightened access to schooling. Youth consumerism was not as homogeneous as many people imagined, even when it clearly caught on. The World Health Organization worked hard to promote children's survival and wellbeing, and a number of improvements occurred under its auspices from inoculations that largely defeated some traditional killers, such as polio, to educational programs designed to improve maternal care of infants. Global consumerism was the final major facet of globalization, affecting values and behaviors alike and quickly embracing many children.