ABSTRACT
A digital platform refers to how content is being delivered, that is, how the viewer is accessing it. So when it involves music rights, the concern is how the viewer is accessing the content that is defined as 'digital', not the original format of the programming. Digital media definitions are confusing as the lines between different types of services and platforms get blurred. How services are defined and how to price each one is not so obvious. Broad 'Internet/digital streaming rights' would be the best choice for almost any media producer intending to stream his content online. It is essential for filmmakers to drill down to exactly what they need so they are not left having to come back and request additional platforms later. Perhaps the most popular viewing preference is Video-On-Demand (VOD) streaming services. Options give a licensee the right to exercise permission to exhibit their film in another media for a pre-negotiated price under the contract.
