ABSTRACT

This chapter brings together a unique combination of theatrical and exhibit or display- like productions or events. Many of these productions contain dozens of singing and dancing cast members, moving scenic elements, video projections, and lighting effects that can rival anything that you might see at a concert or Broadway show. Most of these events are produced by corporations and are called corporate events or productions. Some refer to this as corporate theatre. The productions may even require a designer to produce several different but related events in a single venue using the same rig. A significant difference in these productions is that there is often only a single performance for most corporate events. Many corporate productions occur on an annual basis and are linked to corporate meetings or to the introduction of the latest products or services that have been created by a company. Sometimes these events are produced as a single show presented at the national level while at other times a smaller event is toured to several regional locations.