ABSTRACT
This chapter shows that there are nine motivators in the human psyche, all of them always there, but in different combinations and intensities for different people because people have different but stable personalities, different and complex self-concepts, and different and widely divergent expectations. The nine motivators start at the base of the Maslow Hierarchy and work up to the peak. First, there are the three relationship motivators are: the defender, the friend, and the star. The defender wants security, the friend belonging, and the star recognition. Next, there are the three achievement-type motivators: director, builder, and expert. Fundamental work activities are driven by the director motivator – to manage; the builder motivator – to compete and make money; and the expert motivator – to develop and exhibit advanced knowledge and skills. Finally, there are the three growth motivators are: searcher, spirit, and creator. The creator wants innovation, the spirit wants autonomy, and the searcher wants to make a difference.
