ABSTRACT

This conclusion presents some closing thoughts on the key concepts discussed in the preceding chapters of this book. The book discusses several cases of industries that relocated their activities or reorganized their business in new locations to meet the international competitive challenge. The firms in these industries tobacco multinational enterprises, Canadian automobile makers, Japanese electrical equipment companies, and French vaccine producers invested in business beyond national borders to follow their customers, enter new unexplored markets, or maintain and safeguard their position in the domestic market. The book shows that the globalization process forced these industries to rethink the location of their activities. It addresses the case of industries in which firms retained their competitiveness over time. Despite the globalization of markets, the rise of competitors in other nations and regions as well as technological and marketing innovations, some companies were able to maintain their dominant position since the end of Second World War.