ABSTRACT

The cultural heritage sector has started to focus its interactive strategies on integrating augmented reality (AR) in the museum and art gallery experience. This chapter presents a study to explore the concept of wearable AR as an enhancer of the visitor experience in art galleries by examining the "ideal" experience associated with using Google Glass and the role of social media in sharing experience. During the Manchester Art Gallery project, M. C. Leue found the incorporation of social media functions and interactivity to be most important in an art gallery application. Visitors identified that the sharing of content should be a key feature of a wearable AR application linking to enjoyment and interaction factors. Throughout the exploratory interviews with art gallery visitors, several factors were found that would help to create an ideal wearable AR art gallery experience.