ABSTRACT

Pricing relates to the fares that are sold on a seat-by-seat basis for each flight. Typically, each route will have a price range that determines the minimum and maximum fare levels that are charged and, within that price range, a series of pre-determined prices (or fares). This is sometimes known as the tariff. On a short-haul route, the price range may be £19.99 to £299.99 and, within that, there will be a number of fares (see Table 8.1). This price range changes infrequently, sometimes once a year, sometimes less.