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Airline Choices for the Future

DOI link for Airline Choices for the Future

Airline Choices for the Future book

From Alliances to Mergers

Airline Choices for the Future

DOI link for Airline Choices for the Future

Airline Choices for the Future book

From Alliances to Mergers
ByKostas Iatrou, Mauro Oretti
Edition 1st Edition
First Published 2007
eBook Published 16 March 2016
Pub. location London
Imprint Routledge
DOI https://doi.org/10.4324/9781315566399
Pages 242 pages
eBook ISBN 9781315566399
SubjectsEngineering & Technology
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Iatrou, K., Oretti, M. (2007). Airline Choices for the Future. London: Routledge, https://doi.org/10.4324/9781315566399

Airline Choices for the Future: From Alliances to Mergers offers an up-to-date assessment of the industry as it stands today, delivering a comprehensive insight into how the world of airline alliances is changing, and how the merger phenomenon is likely to fit into the new scenario. The purpose of this book is twofold. Firstly, it outlines the evolution and the reasons behind alliances between international air carriers, the alliances' track records and the way they have affected airlines and the air transport industry. Secondly, drawing on past and more recent developments in the industry, it examines the experiences airlines involved in cross-border mergers have gone through and the advantages and difficulties they have come across. Alliances and mergers are presented from both the airline and the consumer perspective. The book provides a balanced account of where mergers and alliances have taken the industry to date, bridging the gap between merger theory and implemented practices and strategies. It also identifies the challenges alliances and cross-border mergers have faced and highlights the key forces affecting airline development. Theoretical evidence is supplemented by data collected via surveys and interviews with airline executives, aviation experts, consultants and regulatory bodies.

TABLE OF CONTENTS

chapter 1|22 pages

Once Rivals, Now Partners: Why?

chapter 2|36 pages

Learning from the Past, Looking at the Present: First the Facts

chapter 3|32 pages

Once Rivals, Now Partners: How?

chapter 4|24 pages

Landed or Stranded – Are Alliance Customers Happy?

chapter 5|30 pages

Allied and Profitable, or Miserably Entangled?

chapter 6|22 pages

Learning from the Past, Looking at the Future: Success Stories

chapter 7|24 pages

Not Always a Happy Ending

chapter 8|18 pages

‘The road not taken’: Further Along the Alliance or the Merger Path?

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