chapter  3
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This chapter takes the prevalent, but apparently unremarkable, nature of domestic drinking as its starting point. It refers first to the academic and policy literature in order to explore why the UK’s most prevalent drinking environment has attracted so little attention. We then use quantitative and qualitative data from our questionnaire survey and in-depth interviews to explore the nature and meaning of home drinking for our study participants. In doing so, we build on the argument made in the previous chapters in order to show how public and private drinking environments are inextricably linked, and explore what alcohol means to people as they move into and out of the home. We conclude by emphasizing that ideologies of home underpin domestic drinking practices, and serve to insulate those drinking to harmful or hazardous levels from concern (see Holloway et al. 2008).