ABSTRACT
The large and complex task, but it needs an agile and adaptive process. Developing a strategy is not a linear process if we want to find the best ideas. Yes, it starts with research and goes through a series of common steps until implementation, but ideas can come at any point in the process. Disruptive ideas can make us review our data in a different light, start a new line of questioning during interviews, and make us go back and look over your findings again. In addition the team must have solid knowledge of the industry the strategy will be implemented in or at the very least the team must have studied the industry up to a level where they can properly soak in the facts and insights and place them in relevant contexts. Interviews can be conducted as one-on-one discussions, group sessions or workshops.
