ABSTRACT
Critical to the success of any digital strategy and governance initiative is an effective communications plan. The communications plan should be based on a well-defined influencing strategy. That may sound menacing, but behaviors may need to be changed and care should be taken to ensure that participants will be motivated and can see the benefits of the new approaches, as well as understand the consequences of accepting responsibility. If this is not positively communicated, then digital governance did not be perceived as part of the corporate mission with C-level support. Every organization has its own existing culture and choice of digital governance paradigm that it wishes to adopt. The roadmap to follow for cultural change and effective communication is unique for specific situation. So to set up a working roadmap analyzes the existing state and defines the desired state of digital governance.
