ABSTRACT
The pivot for corporate governance in the USA is the Securities and Exchange Commission (SEC). The need for Japan to recover after the war led to close government direction of industry, with a focus on growth in exports and market share rather than profitability. In 2000 the Federal Securities Commission started work on a corporate governance code and Russia has stated its intention to adopt International Accounting Standards. The USA tends to favour a rules-based approach to corporate governance, since its capital markets are strictly regulated by the SEC. In many organisations corporate governance is still seen as something done by the company secretary. The approach to taking corporate governance into an organisation is to harness the strategic planning system. In the context of corporate governance, marketing is supportive of a stakeholder approach to customers but may be less supportive of other stakeholders.
