chapter  12
30 Pages

Structuring and Planning

The core of CDD is collecting useful data. There is a wealth of free information available to

anyone who cares to ask for it, but to collect it in the most cost effective manner means

using a structured approach. As my old boss used to say (with depressing regularity): ‘If you

don’t know where you are going, any road will do.’ The chapter looks at structuring a CDD

investigation and particularly at the pre-research planning needed to ensure an excellent

result. The topics covered are:

. Understanding the question

. Issue analysis

. Collecting the data

. Dealing with obstacles

. Other planning tips.