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Commoditization and the Strategic Response

DOI link for Commoditization and the Strategic Response

Commoditization and the Strategic Response book

Commoditization and the Strategic Response

DOI link for Commoditization and the Strategic Response

Commoditization and the Strategic Response book

ByAndrew Holmes
Edition 1st Edition
First Published 2008
eBook Published 23 May 2016
Pub. location London
Imprint Routledge
DOI https://doi.org/10.4324/9781315572864
Pages 244 pages
eBook ISBN 9781315572864
SubjectsEconomics, Finance, Business & Industry
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Holmes, A. (2008). Commoditization and the Strategic Response. London: Routledge, https://doi.org/10.4324/9781315572864

Organizations and those who work within them are under attack from the increasingly pervasive impacts of commoditization. With little to distinguish one company's products and services from another or one person's skills and capabilities from the next, organizations and workers alike are finding themselves trapped in the me-too hell of commoditization. For many this means the survival of the cheapest, as price becomes the principal basis for decision making. For others it requires them to think creatively to avoid the trap of commoditization, even though this may only provide a temporary respite. In this groundbreaking book, Andrew Holmes sets out why commoditization represents such a clear and present danger to every corporation and all white-collar workers. Starting with the nature of the commodities we are familiar with such as coal and cotton, Holmes moves on to describe how commoditization is affecting entire industries and is increasingly touching the work of the professional classes. The evidence is both fascinating and compelling and it is clear that the impacts of commoditization are far reaching. The author also outlines the impact of commoditization on an organization's strategy towards brand, supply chain, value chain, innovation, pricing and competition. He explores the implications for skills, attitudes and behaviours in the workplace before describing a series of strategies for avoiding the risk and exploiting the opportunities offered by a new commoditized world, such as outsourcing, innovation, offshoring, mergers and acquisitions, divestments and first mover advantage. Holmes offers organizations and white-collar workers a range of strategic responses which can be used to combat its worst impacts. And as commoditization continues to make inroads into the corporate and working worlds, this book will be an invaluable companion to addressing the challenges which it presents.

TABLE OF CONTENTS

chapter 1|8 pages

Commoditization – Coming to a Company Near You

part I|4 pages

Foundations

The Three Waves of Commoditization

chapter 2|10 pages

The First Wave

Commodities and Commoditization

chapter 3|24 pages

The Middle Wave

The Commoditization of Industries

chapter 4|14 pages

Cornerstones of the Final Wave

Globalization and the Internet

chapter 5|28 pages

The Final Wave

Commoditization of White-Collar Work

part II|34 pages

Impact

chapter 6|16 pages

Business Impacts

chapter 7|16 pages

part III|70 pages

Response

chapter 8|30 pages

Business Responses

chapter 9|20 pages

Surviving in a Commoditized World

chapter 10|18 pages

Individual Responses

part IV|22 pages

The Future of Commoditization

chapter 11|20 pages

Where Will Commoditization Take Us?

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