ABSTRACT
This chapter explores different approaches used in risk communication through contemporary hot topics such as, communicable diseases, sexual health, and obesity that serve to amplify and attenuate the risks involved. World Health Organization (WHO) suggests three levels of prevention: universal/public health prevention; selective prevention; targeted prevention. The incidence of methyl mercury poisoning in Brasilia Legal led to the perception of a major health risk. The chapter presents a case study about sexual health. Women suffer various forms of violence all through their lives; HIV/AIDS has now added to these problems because women find it very difficult to negotiate safe sex or condom use, whether as sex workers, wives or girlfriends. One have seen how risk messages can carry cultural and political ideals that may well distort and divert normal human interactions in basic pleasures such as sex. Let the commercial sex industry know they can create value around sexual health and human rights and still turn a profit.
