ABSTRACT
The seduction industry aims to teach men how to be more successful at attracting women. It is global and highly lucrative. The ultimate aims of its clients vary. Some wish to fi nd a partner for a long-term and monogamous relationship, others simply wish to have sex with as many women as possible. A wide variety of products are available to assist in these goals. A range of handbooks exist; some are bestselling and a part of mainstream culture. It is not at all unusual to see the authors of these books interviewed on daytime or primetime television. One even had his own reality television show in which contestants were coached in ‘the art of the pick-up’ on VH-1. 1 For the more serious aspiring Casanovas, one could attend a seminar, pursue an online course, or even sign up for one-to-one ‘in-fi eld training’ from a self-styled ‘pick-up artist’ or PUA: Ross Jeffries, discussed below, charges $24,997 for seven days of private tuition.
