ABSTRACT
A practice-based approach starts by conceiving entrepreneurship and gender as a conflated practice that sustains gendered relationships and in turn reconstitutes entrepreneurship and gender as social institutions. Gender as a social practice becomes apparent when it is exercised and represented in institutional discourses, material arrangements and interactive practices. Discursive practices and the materiality of entrepreneurial choices are inextricably intertwined in the same practice linking gendering and entrepreneuring. This chapter describes methodological approach with which to analyse the interweaving of entrepreneuring and gendering as a situated, relational, sociomaterial and discursive practice. Authoring entrepreneuring as a situated practice of constructing and presenting a life project implies a process of appropriating and enacting behaviours, discourses and competent participation in a local community. It also implies connecting with historical and situated narratives, developing a life project and positioning one's self and one's competences vis-a-vis a community.
