ABSTRACT
This book has investigated the corporate community involvement (CCI) activities of the largest corporate givers in Turkey. Initially, there was examination of the extant research for two reasons: to establish what the existing studies have found regarding CCI and to identify the gaps in the field. Subsequently, having decided upon the locus for the investigation, the underpinning tenets of the behavioural theory of the firm were drawn upon to help shape the conceptual development and, thus, be able to construct a model containing testable determinants of CCI behaviour. Chapter 5 contained a comparative overview of CCI activities in Turkey with Western contexts, using data taken from a survey of 92 large Turkish firms as well as secondary data obtained from firm websites. In Chapter 6, the CCI structure in the survey companies was probed as well as their preferences in their giving. The conceptual model for establishing the determinants of the amounts and types of giving was operationalised through identification of the dependent and independent variables for the subsequent regression analysis in Chapter 7. This analysis had the goal of testing a set of hypotheses that predicted these determinants regarding CCI behaviour. In the final empirical chapter, Chapter 8, the aim was to provide more in-depth analysis regarding firm CCI decisions through case studies. Moreover, the information obtained from these was used to test the validity of some of the underlying concepts in the behavioural theory of the firm.
