chapter  8
8 Pages

Jaguar Cars Story

Sir William Lyons established the company in 1922. In 1935, Jaguar was floated as a public firm. During the late 1950s and early 1960s, a number of small independent car-manufacturing companies emerged. Internal competition took place in the UK in the 1960s, when all car companies, including Jaguar, struggled and many failed. In the mid 1960s, Jaguar was merged with other car companies and the government took over. Production levels rose between 1970 and 1974 despite considerable management and structural changes taking place, for example, the retirement of Sir William Lyons in 1972 and the gradual merger of Jaguar with British Leyland Motor Company (BLMC).