chapter  13
14 Pages

Integration Strategies and Entrepreneurial Synergies: Electrolux–Zanussi and Electrolux–Diamant Boart

Electrolux provided suitable cases, as it has experienced a long history in the integration process and the overcoming of cultural clashes. The chapter explains; (a) the background of each of the three organizations, (b) the strategic fit foreseen

by Electrolux top leaders when they acquired each of the two organizations, (c) the cultural implications, that is, potential culture synergies and also the potential cultural clashes considering that both the corporate and national culture between the organizations under investigation are quite different, and (d) the Electrolux successful integration strategies in the light of the integration model (see Figure 13.1).